Project President: Bad Hair and Botox on the Road to the White House

By Ben Shapiro

Project President is a hilarious romp via American electoral history.

From brief, fats, bald John Adams' wig-throwing tantrums throughout the 1800 election to Abraham Lincoln's determination to develop a beard in 1860; from John F. Kennedy's option to forgo the fedora at his inauguration to John Kerry's selection to get Botoxed for the 2004 race; from the Golden Age of Facial Hair (1860-1912) to the Age of the Banker (1912-1960); from Washington's fake the teeth to George W. Bush's work out routine, Project President tells the tale of America's love affair with presidential appears and visual appeal, why that regularly issues greater than a politico's positions at the concerns, and what may perhaps good be coming next.

"I'm consistently bringing up the facility of costume. it truly is semiology: our outfits ship a message approximately how we wish to be perceived, and the place is that this extra strong and obvious than in elected offices. In Project President, Ben Shapiro captures presidential semiotics with a effective narrative and deft analysis.  it really is concurrently attention-grabbing and hilarious!"
-Tim Gunn
Project Runway, Liz Claiborne, Inc.


"Ben Shapiro takes a romp via American heritage and exhibits how personality--and even haircuts--have elected or defeated presidential candidates.  it is a journey via historical past that enthusiasts of either events will enjoy-and can examine from."
-Michael Barone
Resident student, American firm Institute
Senior author, U.S. information & global Report
Co-author, The Almanac of yank Politics

"Presidential politics has continually been extra superficial than we need to confess. With a classy and likeable contact befitting a powerful candidate, Ben Shapiro takes us deep into the self-love that has formed American history."
-Jonathan Alter

"Shapiro deftly explains how top, hair and handsomeness can have an effect on a candidate's crusade up to matters. A enjoyable, informative read."
-Glenn Beck
Nationally syndicated speak express host
Host of CNN's The Glenn Beck Show

"A hilarious and illuminating trip via America's centuries-long fascination with presidential image-making. even if you are left, correct, reasonable or apathetic, this vigorous publication gets you prepared for the packaging of the '08 races."
-Jim Hightower

"This is a perceptive, witty-sometimes hilarious-look on the realities in the back of the faces and the facades, the slogans and the nature assassinations, of every presidential crusade from George Washington to this present day - with a lot for us to contemplate for tomorrow."
-Sir Martin Gilbert
Official biographer of Winston Churchill

 "An enjoyable and illuminating romp during the politics of symbolism and character in our presidential politics. in case you are taking into account working for president, learn this ebook sooner than you spend a dime on a political consultant."
-Rich Lowry
National Review

COLMES: Who do you need [for the ideally suited Court]?

ANN COULTER: thanks for asking. i need Ben Shapiro.

COLMES: Ben Shapiro.

ANN COULTER: sure. He simply entire his first yr at Harvard legislation, 21 years outdated.

COLMES: You suggest for a date or for the court?

ANN COULTER: No, for the courtroom. he is my candidate. he is very vibrant. he is already written one best-selling ebook.

COLMES: you need to placed a 21-year-old man at the court?

ANN COULTER: Twenty-one, and he is simply comprehensive first yr of Harvard legislations.

COLMES: so that you wish an individual who is going to be at the court docket for fifty, 60 years? Is that - is that the entire idea?

ANN COULTER: No, I simply take place to love Ben Shapiro.

Hannity and Colmes
Fox information Channel
July eight, 2005

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A guy who hasn't ever long past to college could thieve from a freight car,” TR proclaimed, “but if he has a school schooling, he may possibly scouse borrow the entire railroad. ”48 He promised each American a “square deal. ”49 TR well-known his extensive attraction. “The such a lot winning baby-kisser is he who says what the folk are considering more often than not within the loudest voice,” TR acknowledged. 50 simply as Lincoln had, Roosevelt regaled audiences with folksy anecdotes. After a Russian pogrom in 1903, Roosevelt met with a bunch of Jewish leaders who wanted Roosevelt to petition Tsar Nicholas II. His advisors educated him that it might be inadvisable to alienate the Russians; nonetheless, Roosevelt needed to placate Jewish leaders. And so he advised a narrative. while i used to be myself within the military, the best colonels one of the usual regiments who did so good on that day, who fought beside me, was once a Jew! . . . you'll most likely recall—I am yes a few of my long island associates will recall—that throughout the time i used to be Police Commissioner, a guy got here from abroad—I am sorry to assert, a clergyman—to commence an anti-Jewish agitation in ny, and introduced his purpose of conserving conferences to assail the Jews. the problem was once dropped at my realization. in fact I had no strength to avoid those conferences. After a great deal of inspiration I particular a Jewish sergeant and 40 Jewish policemen to guard the agitator whereas he held his conferences. So he made his speeches denouncing the Jews, safe solely by means of Jews! He persevered telling such pithy anecdotes for the following hour. whilst the Jewish leaders left, they'd secured no pledge from Roosevelt, yet Edmund Morris said that “the committee trooped out gleaming with delight. ”51 modern LIBERAL HISTORIANS locate it obscure the attract of President Calvin Coolidge. whilst Ronald Reagan put Coolidge’s portrait within the cupboard Room, the media stirred up a fuss. “Skeptics have abounded from the start,” sneered Time. “Coolidge hasn't ever been heroic heritage. Arthur Schlesinger Jr. retains reminding readers that Coolidge used to be famous for dozing twelve hours an afternoon. Schlesinger, who served John Kennedy, knew of no different President who spent that a lot time in mattress drowsing. ”52 Newsweek equally scoffed, “Fishing used to be extra Coolidge’s sort than the horseback driving Reagan favors, and definitely he might have hottest a protracted afternoon snooze to Reagan’s day-by-day work out with the chain observed, yet differently he could have authorized completely of this lazy, vacation-time Presidency—the rural atmosphere, the telephone calls few and much among, the luxurious of napping via even an aerial stumble upon with a antagonistic state. He may need faulted Reagan for being a bit too desirous to come back to paintings, even though: he himself knocked off for at least months each summer time. ”53 Alan Brinkley of the recent York instances was once such a lot brutal: “It has been decades for the reason that a person has had something sturdy to assert approximately Calvin Coolidge, yet President Reagan it appears is set to set background correct . . . Affable, fascinating Ronald Reagan truly has no longer pointed out for my part with the dour ‘Silent Cal,’ who had a bitter, nasty humorousness and a raging mood.

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